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Sporting Goods Intelligence
sgieurope. com > sporting-events > kids-join-the-race-hyrox-youngstars-goes-permanent > 121156. article

Kids join the race: Hyrox Youngstars goes permanent

1+ week, 1+ day ago  (224+ words) Hyrox has confirmed its youth fitness racing series as a permanent global programme. Launched in Amsterdam in January 2026 with 1, 500 participants, the series saw 20% growth at its second London event, where 22 percent of junior racers had a parent competing in the…...

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Sporting Goods Intelligence
sgieurope. com > brands > crossfit-is-reeboks-live-training-stage > 121107. article

Cross Fit is Reebok's live training stage

1+ week, 4+ day ago  (222+ words) Reebok returns as performance sponsor of French Throwdown " Europe's largest Cross Fit qualifier " clothing every competing athlete and all 350 volunteers, a scope of supply that doubles the brand's visibility beyond the competition floor itself. Reebok Europe (@reebokeurope) " " " " " A celebration of…...

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Sporting Goods Intelligence
sgieurope. com > sporting-events > crossfit-gets-its-hyrox-with-15m-xenom-launch > 119921. article

Cross Fit gets its HYROX with $15m Xenom launch

2+ mon, 2+ week ago  (280+ words) By SGI Europe Editorial Team9 March 2026 Backed by Dream Works co-founder Jeffrey Katzenberg and Dropbox veteran Sujay Jaswa, Xenom is applying the fixed-format, repeatable-benchmark model that HYROX used to scale a mass-participation running circuit " to Cross Fit and functional fitness. A…...

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