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News
ATN Week in Review: This Is How Fitness Goes Mainstream
2+ day, 7+ hour ago (148+ words) Josh Liberatore, the executive editor of Athletech News, is a New York-based journalist and media professional with deep experience covering business, technology, and the industries shaping modern culture. Before joining ATN, Josh held editor and senior reporter roles at Sports…...
ATN Week in Review: Fitness Faces a Labor Reckoning
2+ week, 2+ day ago (173+ words) Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand....
New Showcase Brings Together Hyrox, Xenom, Other Fitness Competitions
3+ week, 5+ day ago (384+ words) ATN Innovation Summit sessions are now on demand. Every keynote, panel, and fireside chat are now streaming in the video library. As competitive fitness booms, Austin, Texas-based gym Korrect Fitness is giving athletes the chance to sample five of the…...
Inside Precor | Peloton's Latest Push Into Commercial Fitness
3+ week, 5+ day ago (588+ words) ATN Innovation Summit sessions are now on demand. Every keynote, panel, and fireside chat are now streaming in the video library. Peloton conquered the living room. Now, backed by Precor’s 45 years of commercial muscle, it’s taking on the gym floor…...
A ’90s Cardio Kickboxing Trend Makes a Big Comeback
1+ mon, 1+ day ago (343+ words) Billy Blanks’ Tae Bo — a workout blending martial arts and dance — is gaining traction among fitness enthusiasts young and old The nostalgia of the ’90s has been everywhere in 2026 — from baggy jean shorts to fascination with analog lifestyles, people are looking…...
ATN Week n Review: What's Next for Planet Fitness?
1+ mon, 1+ week ago (153+ words) Josh Liberatore, the executive editor of Athletech News, is a New York-based journalist and media professional with deep experience covering business, technology, and the industries shaping modern culture. Before joining ATN, Josh held editor and senior reporter roles at Sports…...
ACE CEO Cedric X. Bryant to Be Inducted Into National Fitness Hall of Fame
1+ mon, 3+ week ago (418+ words) American Council on Exercise (ACE) CEO Cedric X. Bryant will be inducted into the National Fitness Hall of Fame later this summer, recognizing a career spent helping shape exercise science, professional education and the growing intersection between fitness and healthcare. Bryant,…...
CrossFit No Longer Up for Sale, CEO Says
1+ mon, 3+ week ago (283+ words) Berkshire Partners is no longer looking to sell CrossFit, the functional fitness brand’s new CEO Bruce Edwards confirmed. “The sale is off,” Edwards said in an interview published last month with Two-Brain Business’ Chris Cooper. Edwards, who took over as…...
Spartan's Deka Launches New Fitness Competition Built for Gyms
1+ mon, 3+ week ago (408+ words) Deka, the Spartan-owned functional fitness racing brand, has launched Gym vs Gym, a new global competition that will allow Deka affiliate gyms to compete against one another using the same “Deka Mile” format over one synchronized weekend. The event will…...
ATN Week in Review: The Battle for Competitive Fitness
1+ mon, 4+ week ago (154+ words) Josh Liberatore, the executive editor of Athletech News, is a New York-based journalist and media professional with deep experience covering business, technology, and the industries shaping modern culture. Before joining ATN, Josh held editor and senior reporter roles at Sports…...