Install
Athletech News – a curated series of fitness articles creating the intersection of fitness, technology, and finance.
- 94articles · 30d
- 3+ day agolatest article
- Aug 17, 2026earliest in window
- 10%with images
- 313avg words
- Sports & Fitness 75
- Beauty & Fitness 61
- Economy, Business & Finance 45
- Lifestyle & Leisure 26
- Sport 13
- Finance & Business 11
- Sports 9
- Health & Wellness 6
- fitness
- health
- myx fitness
- core meditation trainer
- apple fitness+
- computers & electronics
- health & fitness
- wahoo tickr fit
- fightcamp
- apple watch se (2022)
- forme studio
- soulcycle at home bike
- peloton tread
- peloton row
- samsung galaxy watch fe
- oura ring 4
- personal training
- samsung galaxy watch fe apple watch se
Please confirm you are human
This browser or connection looks automated. Press and continuously hold the control for 3 seconds to enable Google-hosted web results and, when separately allowed, AI-assisted answers.
A successful check enables 100 search requests. Interactive access does not authorize scraping, systematic collection, or reuse of search output.
News
The 90-Day Presale Playbook
3+ day, 23+ hour ago (919+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. Only about one in a 1,000 studios opens fully funded. Two operators who beat those odds lay out the 90-day presale playbook,…...
Gold's Gym Debuts Hone, a Training App With Designs on Non-Members
4+ day, 3+ hour ago (513+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. The storied gym operator is launching an app that will eventually offer coaching to non-members — an early move under new sole…...
AI in Action: How Daxko Is Helping Fitness Operators Turn Data into Better Decisions
4+ day, 6+ hour ago (984+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. Daxko’s Nick Lindauer explains how Daxko AI Digital Intelligence helps fitness operators connect the dots across their marketing data, enabling faster,…...
Fitness Software Provider Arketa to Open Brick-and-Mortar Studio
5+ day, 3+ hour ago (361+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. No longer just a software brand, Arketa is opening an NYC studio as part of a play to better understand how…...
Inside the Startup Moving Secondhand Fitness Equipment In & Out of America's Gyms
1+ week, 4+ day ago (190+ words) Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand....
Enhance Raises $18.2M to Scale Gym Personal Training Software in US
1+ week, 5+ day ago (434+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. The Dubai-based company, which already works with U.S. operators including Crunch Fitness and UFC Gym, has big plans for the American gym…...
Global Wellness Summit Gets Acquired by Informa, CEO to Depart
1+ week, 5+ day ago (274+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. The two-decade-old summit and its nonprofit research arm will become part of Informa, an events and academic group, with founder Susie…...
One in Two Studios Isn't Profitable. It's Not a Marketing Problem. It's a Math Problem.
1+ week, 6+ day ago (843+ words) New Report: The Business of Wellness, Recovery & Longevity Explore the trends shaping the future of wellness. Founders think in monthly revenue. Diligence teams, lenders, and the CFO in your corner think in unit economics Roughly half of boutique fitness studios…...
How the Viral 'Bridal Arms' Workout Became GGStudio, a Self-Funded Fitness App
3+ week, 3+ hour ago (177+ words) Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand....
FitGrid Introduces The Talent ROI?????Initiative, A New Instructor Performance Measurement Tool
3+ week, 7+ hour ago (578+ words) Applications Are Open: 2026 Power Player Awards Nominate yourself (or someone who deserves it). FitGrid’s latest intelligence layer enables gyms or fitness studios to evaluate how well trainers and instructors are supporting the business metrics that drive brand growth FitGrid, an…...